10 Basic SEO Terms and Definitions

Wednesday, December 16th, 2009 at 4:34 am  
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Whenever you begin a new business, marketing, or advertising campaign, it is important to gather all the information. SEO is an essential part of marketing, as the Internet is the most efficient way to contact people from all over the globe. Here are a few basic terms you will come across as you learn more information about the world of SEM.

  • SEO (Search Engine Optimizing): This refers to the practice of trying to optimize your page rank for the search engine.
  • SEM (Search Engine Marketing): Basically refers to all the SE techniques and practices generally undertaken by businesses.
  • Keywords: Carefully chosen words to represent your page to the search engine, as well as to users of all different sites. These are generally short terms that are often typed into the search engine, with high results.
  • Long Tail Keywords: These are more specific, longer phrases that target users and consumers online. While these phrases are search for much less frequently than their shorter counterparts, if you use these keywords on your site, you are likely to get very high rankings for these less competitive terms.
  • Back Links/Inbound Links: This simply refers to the hyperlinks that are found on your other sites, but link back to your site.
  • Spiders: These “crawlers” literally crawl all over the web in a matter of seconds and return with information gathered from millions of different web sites. When people write content for SEO, they are writing for people, but through these spiders as a messenger or third party.
  • Adsense: A Google marketing technique in which you place ads on your site, around various links, or on other public sites around your content. Pay per click is commonly implemented and any profits are shared with Google. You can embed hyperlinks in text, graphics or videos. A common way to use Adsense is to embed advertisements in videosharing programs such as on YouTube.com. In order for this to work, it is important to have decent videos, so you might want to learn more about video production in San Diego, or in a town near you.
  • Adwords: This is a much more complicated campaign regarding the value of various keywords in search results, and which words to choose for your particular site’s content.
  • Analytics: If you’re really serious about your blog or website, you might want to spend some time with an analytics program. You can find free programs online such as Google or Yahoo that will show you the most popular links on your page, and where to optimize your site.
  • Conversions: This simply refers to the occasion when a website user completes an action on your website. This could be making a purchase, filling out a form, or even providing an email address.

Ryan Frank is an avid writer and blogger living in San Diego, CA.

Article Source:http://www.articlesbase.com/seo-articles/10-basic-seo-terms-and-definitions-1585623.html

Questions About No Follow Links?

Tuesday, November 10th, 2009 at 9:42 pm  
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There has been controversy over no follow linking since a lot is still unknown about how Google, Yahoo, and other top search engines actually interpret their use.  Here are some questions to help you decide whether or not you should use no follow links:

Q.  What Are No Follow Links?

A.  No follow links are hyperlinks that have the rel=”nofollow” tag added.  The tag is an HTML attribute that is used to command a search engine to not follow the hyperlink and that the link should not influence the page’s ranking.  Though, the definition and interpretation is really what has been the subject of controversy.

Q. Why were no follow links designed?

A.  The original purpose of the no follow link was to reduce comment spam within the blogging community.  With no follow links, the idea was that spammers would be less likely to use such forums for spamming if their links could not be followed and would not influence page rank.

Q.  If I use a no follow link will the search engines still follow my link?

A.  This is where the controversy really starts.  At first, the idea of the no follow link was meant to be taken literally, meaning a hyperlink with the rel=“nofollow” tag would not be followed.  However, the attribute has been interpreted differently by different search engines.  Ask.com has admitted that they ignore the no follow tag completely.  Google and Yahoo interpret the no follow tag to mean “do not regard this link for page ranking” instead of “do not follow.”  

Q.  If I use a no follow link will the search engines use that link towards my page ranking?

A.  And here is where it gets even more complicated.  A Sacremento, CA SEO company says even search engines that have said they do not use no follow links for page ranking (such as Google) have been found to actually use the link to calculate page ranking to some extent.  Though, since search engines will not share their system for calculating page rank, to what extent they actually count a no follow link is still up in the air.

Q.  When Should I Use a No Follow Link?

Even though there are still no exact answers when it comes to no follow links, there are still instances when it is important to use them, such as when you:

•    Do not trust the site you are linking to or from
•    Do not want a search engine to associate you with the site
•    Do not want to another site to influence your page rank
•    Do not want to promote the other website, especially in the case of a competitor.
•    Think the other site is too small and could end up hurting your page ranking
•    Think the other site is too large and would not benefit from your linking to it.  (If this is the case then you might rather pass your linking power on to another site that will benefit or that you can set up a link trade with.)
•    Want to less important internal pages to count less in your page ranking (e.g. “About Us”, “Contact Us”, “Privacy Policy”, “Site Map” pages)

Q.  When should I avoid using no follow links?

If you are doing reciprocal link trades with another website, make sure you do not use a no follow link.  And if you trust a website and think that your page rank could benefit from that site, you can avoid using a no follow link.

Ryan Frank is a 23 year writer and blogger living in San Diego, CA.

Article Source:http://www.articlesbase.com/seo-articles/questions-about-no-follow-links-1443470.html

Regarding SEO Copywriting

Saturday, October 17th, 2009 at 9:08 am  
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Within this article today on SEO copy writing, we will look at the specifics of a search engine optimization world and how copywriting pertains to that.

A brief introduction toward search engine optimization is that its goal is to position your website well within the search engine page ranks so that you can gain a great deal of natural traffic to your website.  One important part of the high page rank work is developing good web content.  The importance of copywriting within this field is that you must be creative in developing web content so that it can meet the demands of both the consumer looking for information on the Internet as well as the demands placed on your website by search engine bots.

There is a great deal of writing on the Internet today which is very boring and does not interest people.  The key behind SEO copywriting is that you are looking to impress both the search bots as well as the people who are surfing the Internet and stumble upon your page.  You do not get a great deal of time to impress your site upon these people so what you have to say and how you say it is going to be the difference between a sale and another lost lead.

If you are interested in SEO copywriting, look into some of the following sources for more information. Here is the website of one particular company where you can learn more about SEO copywriting in a tutorial forum: http://www.seo-gold.com/seo-tutorial/.  To find many more resources, search the Internet using the following term: “SEO tutorials.” You will have great success in learning more about this particular field.

Good SEO copywriting focuses on many different factors such as the good web content as well as keyword optimization.  Keyword optimization is making sure that your website has full use of a particular set of keywords so that when people search the Internet for these phrases, your site will be on the first page of results.  This is how you generate good organic search engine traffic.  This deal does go beyond just keyword optimization when looking into making a website work.  Take your time to learn more from the resources that were listed above.  This can give you a good idea of what you will need to become an SEO copywriter or give you some criteria on when to hire one.

Just as some general information, a good SEO copywriter should help you develop a high page rank within the different search engines as well as help build the sales at your website.  It is important to get traffic to your website but is also important that you have a good lead conversion ratio.  What this means is that you want more people to visit your sites and that gradually more of these visitors convert to quality sales for you.  By providing good content that sells, you are setting yourself up as a person who excels at SEO copywriting. Hopefully this article on SEO copywriting has benefited you. This can be a very lucrative field if you learn to market on the Internet.

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Article Source:http://www.articlesbase.com/seo-articles/regarding-seo-copywriting-1348008.html

Building up back links for better Search Engine Optimization

Thursday, August 20th, 2009 at 10:56 am  
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Back links are the links, which are called the inbound links (IBLs) or the inward links. The greater the number of back links is the greater the popularity of your website. It simply indicates the popularity and importance of your website. Back links are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality back links, and consider those websites more relevant than others in their results pages for a search query. When the search engines are calculating the importance and popularity of a specific website to a keyword then they consider the number of quality inbound links to that site. So you should not be happy that you have got some inbound links but you have to judge the quality of the links that you have got. So when it comes to exchange of links then always remember that exchange your link with some other quality links not with mass quantity of links and that can harm your purpose instead of do good for your websites high ranking. It is all about quality link building in SEO.

Now quality of inbound links is determined by the fact that how much they are relevant for your site considering their content. If they are related to your websites matter then they are really helpful to your sites popularity. But on the contrary if you take unrelated and irrelevant back links, which have no connection with the content of your site then this will be counted as the drawback of the relevancy of your site. So unrelated content is not desired. The higher the relevance of inbound links, the greater their quality.

The idea behind including back links, as part of the page rank algorithm is that if a page is good; people will start linking to it. And the more back links a page has the better. But practically it is not like this. The reason is you cannot always believe your content to be good and people will naturally link you. If content is good and relevant then it very good for the prospect of your site. You can get a lot of quality back links from sites with similar subject, and these are the most valuable kind of back links, especially if the anchor text contains your keywords, but without your earnest effort you can not be satisfied and guaranteed that you will get the best for your website. So, you will have to resort to other ways of acquiring quality back links as described next.

There are various ways of building back links. Back links come to your website in natural way and it is always welcome. But additional quality link building is important and the time you spend building them is not wasted. Getting listed in directories, posting in forums, blogs and article directories are some of the options of acceptable ways of quality link building. The unacceptable ways of link building is inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.

For more details please visit http://www.123-seo.com

123-seo.com is one of the best search engine marketing company working for seo India and the most affordable seo you can get.

Article Source:http://www.articlesbase.com/seo-articles/building-up-back-links-for-better-search-engine-optimization-1143502.html

How To Build Backlinks | SEO Traffic Spider

Tuesday, June 23rd, 2009 at 3:49 pm  
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It is evident that quality backlinks are a key factor to the success of SEO. A more important question that now arises is what best you can do to get backlinks while avoiding getting into problems with search engines.

The purpose of having backlinks as an element of page rank algorithm is that people will want to link to pages that have quality content. The more the number of backlinks a site has, the better it is. However, practically speaking, you cannot be relying on the fact that your website content is of high quality and therefore people will link to it.

No doubt if your site has the most relevant and high quality content, you can get many quality backlinks including from websites that contain themes similar to yours. Nonetheless, getting such inbound links may not always be easy and require a lot of efforts, therefore, you may want to look out for other ways to get quality backlinks.

Ways to Build Your Backlinks
Even if you manage to get lots of backlinks in a natural way, it is never a bad idea to welcome additional quality inbound links. There are several ways for acquiring backlinks which may be ethical while other ways may be illegitimate and unacceptable and can lead to your site being penalized in the long run. The legitimate ways of getting backlinks include directory submissions, forum posting, linking to other blogs, press releases, etc. Among the unacceptable ways are linking to link farms, buying links in large quantities, getting linked to websites hosting illegal content, linking to other websites that belong to the same person, etc.

To start building backlinks, the first step would be to identify sites from where you can acquire quality backlinks. This can be done with the help of Backlink Builder tool which generates a list of websites on entering keywords. Once you get the list of potential sites where you can post messages, articles, or backlinks to your website, the choice is up to you to visit these sites and start posting your content along with an inbound link to your website in it.

You may have a question about how websites generated by the backink building tool can provide backlinks free of cost. The answer to your question simply lies in the fact that such sites need content for their site. With you posting and feeding them with content without getting paid for it, helps you to get free quality backlinks in return from them. It is like free trading where you offer something required by others for free and get what you want for free. However, this free trading lasts as long as you post your content to sites that are respected and also as long as you do not end up posting fake content.

Below are some of the most successful methods that can be used to build backlinks.

Directory Submission
Getting your site listed in various directories is one of the basic steps that you should start with in your efforts to build backlinks. It may be unlikely to get any significant traffic through directories; however, the idea here is to get backlinks to improve your page ranking.

There are several directories to which your site can be submitted. These can range from general directories, blog directories, SEO friendly directories to non-reciprocal directories (directories that allow you to list your website in their directory even if you do not link back to them). Additionally, it is important that you submit your site to only those directories that have a high page rank.

It is also important to know that listing a site in directories is a time consuming process as it requires you to first find out quality directories to which you want to submit your site. Once this is done, you have to search through the categories and sub categories in these directories to find out the specific category to which your website belongs. Therefore, keeping the time constraint in mind, it is a good idea to hire a professional SEO company that provides directory submission services so that you can save time and concentrate your efforts and resources on your other core business functions.

Forum or Blog Posting and Article Directories
Forum posting and Blog posting is another way of getting quality backlinks to your site because search engines usually index forums as well. Getting backlinks from blogs or forums that are reputed can be very helpful. However, at times there could be a possibility of your post being edited or deleted by the forum administrator if they find that your posting does not adhere to the forum policy. Moreover, there may be times when the administrators may not allow any links in posts until they are totally relevant.

While posting in forums and blogs can be done faster and require lesser efforts, submission of articles to various directories can take a very long time since articles are longer when compared to posts and also involve a though process to write them. However, it would still be worth the time and effort in the long run.

Press Releases and News Announcements
Though this is not a day to day practice to build quality backlinks, it does fetch good results if done the right way. There are several websites out there which publish press releases or news announcements free of cost or may charge a fee. A press release that is well written can boost visitor traffic to your site and also a backlink from a reputed site to your site is a value addition to your entire SEO efforts. However, a press release can be used as a medium only if there is something newsworthy. That is the reason why press releases and news announcements do not factor in as a daily way to build backlinks.

Content Exchange
Content exchange can also be very helpful in getting you quality backlinks. For example, you can provide free RSS feeds to websites that are interested in them. When your RSS feed gets published by the other site, you will get an inbound link to your website. This will also drive a lot of visitor traffic that will visit your website to get more details on the headlines and abstract they read on this other site.

Creating Quality Content
Creating professional and quality content is also very important to get more backlinks to your site. This is because content that is well written is always noticeable and there would be more number of people who would want to link to it.

Leaving Comments
To create awareness and get visibility for your site, you can also leave comments on others blogs. Leaving comments that are appealing to read will always have a good chance of drawing the attention of more people to your site.

Practices to Avoid While Building Backlinks
There are several ways in which links can be built, however, it is important to realize that certain link building ways can ruin your SEO efforts. One such practice to avoid is link exchange, wherein, when you place a link on another website, that website in return will place a backlink to your website. There are a few things to be considered with this concept of link exchanging. First is the ratio between inbound and outbound links. Having more outbound links than inbound links is not good. Second, there could be a possibility of your link partner being a link farm. In this case, your site can get penalized or banned by search engines as link farms are considered as unethical SEO practice.

Additionally, you must also be careful about linking to sites that are suspicious or host illegal content. Though search engines will not penalize you for having backlinks from such websites, since you do not have control over what they link to, linking with such sites can ruin your SEO efforts.

SEO Traffic Spider, is a global provider offering its customers a full suite of SEO solutions ranging from Indexing, Optimization – On Page/Off Page, Linking, SEO Copywriting, Site Overhauling, Traffic Analytics, etc.

Article Source:http://www.articlesbase.com/seo-articles/how-to-build-backlinks-seo-traffic-spider-989150.html

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