Web content writing is basically about creating content that is informative, interactive or educative. Even if you are trying to promote some service or product, the content needs to be interactive and convincing to attract people. However, along with attracting visitors and convincing, another important thing that the content needs to be competent of is attracting search engine spiders. Search engine, is indeed, the most powerful source of traffic for most of the websites and hence, getting top positions in SERPs is quite important. So, be it an informative piece of news about your industry or a promotional write-up, every type of web content writing assignment should be written by giving special consideration to its SEO value.

In this article, we are going to discuss the various types of web content writing, where SEO plays a very vital role:

•    Technical writing: Considered as arguably the most difficult form of writing, technical writing includes white paper, documents, training manuals, employee guidelines or handbooks and other specialized writing assignments.

•    Ghost writing: Ghost writing: Ghost writing is basically a form of collaboration between one having expertise, knowledge of a particular field and the other having skills to frame the offered information in captivating words. In simple words, a ghost writer uses third party’s knowledge and experiences as research material creating his/her content. Usually, a ghost writer is expected to write on any topic ranging from travel and tourism to medical science and IT, by collecting information from reliable sources.

•    Keyword-rich content: Keyword-rich content is specifically designed for search engine optimization purposes. In this type of writing, content is stuffed with balanced and appropriate volume of keywords, so that better ranking can be gained in all leading search engines. Experts create search-engine-friendly content by including specified, most sought-after keywords.

•    Business Writing: Business content creation is specifically meant for promoting a particular brand, product or service. It demands very deep understanding of the saleable object along with the good market research.

•    Creative Writing: This is certainly one of the most challenging forms of writing. Here, an attempt is made to attract the maximum percentage of visitors towards your website, by presenting content in a captivating manner. However, the biggest challenge that a writer faces here is the incorporation of highly, used, most sought-after keywords in a never-seen-before-way in the content. It is mainly about presenting an SEO-friendly content that offers quality information and holds the interest of the reader till the last sentence.

•    Research based content: This mainly includes researches and surveys. Here, information gathered through a massive research or survey is compiled and offered for sale.  It is very different from any other form of content writing.

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